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Transformational Writing 101

A month-long online seminar

Mentored by Stephen Palmer
August 3-28, MWF 6:30p.m.-8:30p.m. MST

Download the Syllabus & Readings Packet Now

Course Description

Identify significant shifts in history and you’ll find word-warriors, slicing through status quo debris with sharp words, lighting the souls of men with fiery words, subduing anger with gentle words. Martin Luther’s 95 Theses incited the Protestant Reformation. Thomas Paine’s Common Sense united angry colonists. Harriet Beecher Stowe pierced through the vile darkness of slavery with Uncle Tom’s Cabin.

Words can make or break businesses. Words can mean the difference between suffering obscurity or the world beating a path to your door. Words can penetrate prejudice, unlock cold hearts, and transform entrenched minds.

Do you know how to harness the power of words to your advantage?

In Transformational Writing 101, you’ll delve into the profound ocean of words and the depths of the human psyche, then emerge with an enlightened mind and a sharpened pen. You’ll explore the secrets of the masters and absorb proven techniques of transformational, vibrant, persuasive, and online writing.

Whether you’re an aspiring statesman, a business owner, a non-profit idealist, or a practical job-seeker, effective communication is vital to proclaim your message and meet your objectives. This course equips you with the tools you need to persuade in business, academic, political, and media settings. You’ll be mentored by a New York Times best-selling writer who has been crafting winning messages professionally for three years.

The result for you? Greater impact, increased leads and sales, and enhanced career security.

Written communication is particularly critical in the Information Age. This course places a heavy emphasis on communication for the Internet, especially through blogging. All students will finish the course with a personal blog and the ability to create insightful and memorable articles for online readers. You’ll also be exposed to knowledge and tools to market your blog effectively.

Register for the course now to become a relevant, engaging, and transformational writer.

Download the Syllabus & Readings Packet Now

Texts

  • Luntz, Words that Work
  • Heath, Made to Stick
  • Williams, Secret Formulas of the Wizard of Ads
  • Strunk & White, Elements of Style
  • Shertzer, Elements of Grammar
  • Roget's 21st Century Thesaurus, 3rd Edition
  • Readings Packet

Course Segmentation

  • Week 1: Transformational Writing
  • Week 2: Vibrant Writing
  • Week 3: Persuasive Writing
  • Week 4: Writing for the Internet

Cost

Tuition is $799 for all four weeks. Books and materials are not included in the cost.  Though the content is divided into four parts, the seminar is intended to be taken as a whole.  However, students unable to attend all four weeks may register for individual weeks for $250 per week.

Course Credit & Registration

Participants may audit this course or apply to George Wythe University to receive course credit.  This seminar is divided into four two-credit courses.

To register, please fax or email the registration form below. Registration Deadline is August 1st

Summer 2009 Transformational Writing Registration Form


About the Mentor

Stephen Palmer is a founding partner of KGaps Consulting, a marketing firm specializing in Information Age marketing tools and strategies. Stephen is responsible for all written content for clients.

He is the New York Times, Wall Street Journal, USA Today, and Amazon bestselling co-author of Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity.

Stephen has been a professional writer and editor for three years, crafting hundreds of marketing messages, ghostwriting or co-authoring six books, writing six e-books, and providing copywriting for dozens of websites. His experience spans all types and forms of writing, and he has extensive expertise in writing for the web, including blogging. Currently reaching 827 subscribers, his monthly online newsletter, The Sentinel, consistently receives high praise.

Stephen graduated from George Wythe University with a degree in Statesmanship in 2006. He is also a graduate of the Wizard Academy in Austin, Texas.

He resides in Round Rock, Texas with his wife and three children. He can be contacted at spalmer@kgaps.com. For more information on Stephen and to view samples of his writing, visit the following websites:

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